Everybody needs a coach! In life and work, unless you want to be left behind in an industry that changes almost daily, you need a coach!

The challenge:

  • Those in programming/leadership roles don't have time to coach talent.

  • The thought of taking time to consistently coach talent is almost laughable. “Sure…I’ll work in a meeting with the morning show right after I track two shifts, write three sales proposals, do three blog posts and setup the tent for the remote later today." 

  • Plus, many programmers are the “last person standing” in their cluster and they were never properly trained on how to coach correctly.

The end result:
Air talent who want to be coached become frustrated because no one cares and the only feedback they get is sparse, half-baked, and mostly negative.

Talent want feedback, a path of growth and advancement and someone to believe in them. All they’re getting are emails to do more with less and no one is getting CoachedUP!

The solution?

Get CoachedUP with
Tom Hanrahan

Add industry veteran Tom Hanrahan to your team and let him get your air talent/programmers CoachedUP! Tom has 38 years of experience in radio programming in Country, AC, Hot AC and CHR. He’s coached talent in Chicago, Houston, Pheonix, Birmingham, Mobile, Albuquerque, Milwaukee, Huntsville and pretty much every market size in between.

Tom knows aspiring and veteran talent want to be heard, challenged to improve their craft, and CoachedUP!

What do talent and industry leaders say about being CoachedUP by Tom?

  • “For almost 20 years I have witnessed Tom developing individually tailored ways to ‘coach up’ talent in markets of all sizes. He quickly builds rapport and trust, communicates with empathy and patience, identifies a roadmap for success, motivates in a positive way and carefully monitors actions and progress. His ‘servant leadership culture fosters a high level of engagement and collaboration.”

    Ray Quinn, Former Alabama Area President iHeartMedia

  • “I found out, begrudgingly I must admit, that as I acquired some experiences and skills in my radio career, I also was blind to my bad habits, crutches, and tendency to play safe. Thank goodness, coaching and dialogue with Tom, helped me see things I had no idea I was doing, that could be said or done so much better. He helped me, even after so many years on-air, become a better communicator, better talent and more adaptable to changing times, a necessity in our business today! Thank you Tom.”

    Dollar Bill Lawson, Former WDXB AM Host and Member of Country Music Hall of Fame

  • “I love working with Tom, because when he works with your show, he actually gets invested and pays attention to the show. You don’t feel like you’re just another number that he’s working with, he truly understands the show and makes a point to help you grow with your listeners. Everything I’ve learned from Tom, I still use to this day.”

    Alabama Cole , Co-Host The Alabama Show

  • “Tom and I worked together for well over a decade and 99% of that time we were hundreds of miles apart, but it always felt like he was right down the hall. With Tom, I knew exactly who I was taking to on the radio with laser focused content our target listener wanted to hear. I've worked with programmers all over the country and Tom is at the top of my list.”

    Billy Greenwood, Middays iHeart Custom Country and AM Host KLOU St. Louis

  • “Tom coached me on my very first morning show. He helped me learn not only the right topics to engage the listeners but motivated me to get outside my comfort zone! I had a hard time feeling comfortable sharing all the details of my life, but Tom helped me through it and now it is second nature. He had a way of telling me the hard things, noticing my crutches, and working with me with ways to break them. If you are looking for a talent coach to take you to the next level, Tom is your guy.”

    Madison Reeves, iHeart Custom Talent and former AM Host WDXB Birmingham

  • “As a programmer or manager finding a consultant that commands respect from the staff and works with the talent to make the station a winner is a difficult task. In the decades I’ve been coached by Tom he always used positive direction and when something could be improved upon he showed me the way to do it. He motivates the talent and knows the secret of encouragement and yet where correction is needed, he is known as a firm but fair coach. He knows how the format should sound and he can take your station into winners circle. I strongly recommend using Tom Hanrahan.”

    Rob Conrad, AM Host WMJJ Birmingham

  • “Tom Hanrahan is an outlier to the old way of things and a complete breath of fresh air. Without wasting time he helped focus our newly formed show, lifting our performances individually and as a team. He listens to your show- not as a radio guy- but a true listener he asks great questions and offers exceptional insights on even the smallest things- things that really matter to listeners but we often overlook."

    Tim Hattrick, Tim Brooke and Barrel Boy Morning Show - iHeartMedia - 102.5 KNIX

Talent can be CoachedUP to:

  • Identify growth areas of performance found in winning shows

    • Proper show prep techniques

    • Clock Balance

    • Proper Role Work

    • Social Media

    • Music Respect

    • Style/Energy/Tone

    • Proper break length

    • Creating a real listener profile

    • Maximizing NOW, FOMO and Shared Life Experiences

    • Best Practices for Teasing/Setting Appts

    • Show Foundation Creation

  • Accept and help craft a plan to hold themselves accountable for the shared vision of success
    Be patient with themselves, their partners, and others in the process

  • Identify their unique, God given abilities and talents and believe they can improve every day to impact their communities as they look UP for strength and guidance.

Programming/Operations can be CoachedUP to:

  • Create a culture where staff/talent want to kill for you vs kill you

  • Manage up, down, and laterally in your organization

  • Manage Time

  • Event ownership vs. your competitor

  • Learn how to properly coach talent, what to listen for and how to create an action plan where things actually get done

  • Protect your products from bad ideas while finding workable solutions for sales

  • Create win/win label relationships

  • Stay positive with your team and leading during difficult times

  • See their unique, God given abilities and talents and believe they can improve every day to impact their communities as they look UP for strength and guidance

Act NOW to get your talent CoachedUP in 2025 and start coaching sessions right away!

Interested in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!